Privacy Policy
Last updated: April 2026
1. Information We Collect
When you use Lushme, we collect the following categories of information:
Account & Profile Data: Your name, email address, date of birth, gender, sexual orientation, profession, bio, and interests that you provide during registration and profile setup.
Photos & Media: Profile photos and any other images you choose to upload to the platform.
Location Data: Your approximate or precise geographic location, collected with your consent, to show you nearby users and enable location-based features.
Device Information: Device type, operating system, unique device identifiers, browser type, IP address, mobile network information, and app version.
Usage Data: How you interact with Lushme, including features used, profiles viewed, matches made, messages sent, timestamps, and session duration.
Communications: Messages you send and receive through the platform, as well as any correspondence with our support team.
Transaction Data: Details of purchases you make, such as profile boosts or premium subscriptions, including payment method details processed by our payment providers.
Account & Profile Data: Your name, email address, date of birth, gender, sexual orientation, profession, bio, and interests that you provide during registration and profile setup.
Photos & Media: Profile photos and any other images you choose to upload to the platform.
Location Data: Your approximate or precise geographic location, collected with your consent, to show you nearby users and enable location-based features.
Device Information: Device type, operating system, unique device identifiers, browser type, IP address, mobile network information, and app version.
Usage Data: How you interact with Lushme, including features used, profiles viewed, matches made, messages sent, timestamps, and session duration.
Communications: Messages you send and receive through the platform, as well as any correspondence with our support team.
Transaction Data: Details of purchases you make, such as profile boosts or premium subscriptions, including payment method details processed by our payment providers.
2. How We Use Your Information
We use the information we collect to:
• Create and maintain your Lushme account and profile • Match you with other users based on your preferences, location, and interests • Enable messaging and social features between matched users • Process transactions and deliver purchased features such as profile boosts • Send you service-related notifications, updates, and security alerts • Personalize your experience and improve content relevance • Detect, prevent, and address fraud, abuse, and safety concerns • Analyze usage patterns to improve and develop new features • Comply with legal obligations and enforce our Terms of Service • Conduct research and analytics to enhance the platform experience
• Create and maintain your Lushme account and profile • Match you with other users based on your preferences, location, and interests • Enable messaging and social features between matched users • Process transactions and deliver purchased features such as profile boosts • Send you service-related notifications, updates, and security alerts • Personalize your experience and improve content relevance • Detect, prevent, and address fraud, abuse, and safety concerns • Analyze usage patterns to improve and develop new features • Comply with legal obligations and enforce our Terms of Service • Conduct research and analytics to enhance the platform experience
3. Legal Basis for Processing
We process your personal data under the following legal bases in accordance with GDPR and KVKK:
Consent: For processing your location data, photos, sexual orientation, and for sending marketing communications. You may withdraw your consent at any time through your account settings.
Performance of Contract: To provide the Lushme service, manage your account, process matches, enable messaging, and deliver purchased features as outlined in our Terms of Service.
Legitimate Interest: For fraud prevention, platform security, product improvement, and analytics. We balance our interests against your rights and freedoms in every case.
Legal Obligation: To comply with applicable laws, regulations, court orders, or governmental requests, including data protection laws such as GDPR and KVKK.
Consent: For processing your location data, photos, sexual orientation, and for sending marketing communications. You may withdraw your consent at any time through your account settings.
Performance of Contract: To provide the Lushme service, manage your account, process matches, enable messaging, and deliver purchased features as outlined in our Terms of Service.
Legitimate Interest: For fraud prevention, platform security, product improvement, and analytics. We balance our interests against your rights and freedoms in every case.
Legal Obligation: To comply with applicable laws, regulations, court orders, or governmental requests, including data protection laws such as GDPR and KVKK.
4. Sharing & Disclosure
We do not sell your personal data. We may share your information in the following circumstances:
With Other Users: Your profile information (name, photos, age, bio, interests, profession) is visible to other Lushme users as part of the core service functionality.
Service Providers: We work with trusted third-party providers who assist us with hosting, analytics, payment processing, push notifications, customer support, and content moderation. These providers are contractually bound to protect your data and use it only for the purposes we specify.
Legal Requirements: We may disclose your information when required by law, in response to valid legal processes, or when we believe disclosure is necessary to protect the rights, property, or safety of Lushme, our users, or the public.
Safety & Enforcement: We may share information to investigate or prevent fraud, abuse, violations of our Terms of Service, or other harmful or illegal activity.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction. We will notify you of any such change.
With Other Users: Your profile information (name, photos, age, bio, interests, profession) is visible to other Lushme users as part of the core service functionality.
Service Providers: We work with trusted third-party providers who assist us with hosting, analytics, payment processing, push notifications, customer support, and content moderation. These providers are contractually bound to protect your data and use it only for the purposes we specify.
Legal Requirements: We may disclose your information when required by law, in response to valid legal processes, or when we believe disclosure is necessary to protect the rights, property, or safety of Lushme, our users, or the public.
Safety & Enforcement: We may share information to investigate or prevent fraud, abuse, violations of our Terms of Service, or other harmful or illegal activity.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction. We will notify you of any such change.
5. Data Retention
We retain your personal data for as long as your account is active and as necessary to provide you with the Lushme service.
• Active accounts: Your profile data, photos, and preferences are retained while your account remains active. • Deleted accounts: When you delete your account, we initiate removal of your profile data within 30 days. Some data may be retained for up to 90 days in backup systems. • Messages: Conversations are deleted when both participants have deleted their accounts. • Legal retention: Certain data may be retained longer where required by law, for fraud prevention, or to resolve disputes. Transaction records are kept for the period required by applicable tax and financial regulations. • Anonymized data: We may retain anonymized, aggregated data that cannot identify you for analytics and improvement purposes indefinitely.
• Active accounts: Your profile data, photos, and preferences are retained while your account remains active. • Deleted accounts: When you delete your account, we initiate removal of your profile data within 30 days. Some data may be retained for up to 90 days in backup systems. • Messages: Conversations are deleted when both participants have deleted their accounts. • Legal retention: Certain data may be retained longer where required by law, for fraud prevention, or to resolve disputes. Transaction records are kept for the period required by applicable tax and financial regulations. • Anonymized data: We may retain anonymized, aggregated data that cannot identify you for analytics and improvement purposes indefinitely.
6. Your Rights
Under GDPR, KVKK, and other applicable data protection laws, you have the following rights:
Right of Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You can update or correct inaccurate personal data through your profile settings or by contacting us.
Right to Erasure: You can request the deletion of your personal data. You can also delete your account directly within the app.
Right to Data Portability: You can request a machine-readable copy of the data you provided to us.
Right to Restrict Processing: You can request that we limit how we use your data in certain circumstances.
Right to Object: You can object to our processing of your data based on legitimate interests.
Right to Withdraw Consent: Where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, contact us at privacy@lushme.app. We will respond to your request within 30 days. For KVKK requests, you may also submit your request via registered mail or other methods specified under Turkish data protection legislation.
Right of Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You can update or correct inaccurate personal data through your profile settings or by contacting us.
Right to Erasure: You can request the deletion of your personal data. You can also delete your account directly within the app.
Right to Data Portability: You can request a machine-readable copy of the data you provided to us.
Right to Restrict Processing: You can request that we limit how we use your data in certain circumstances.
Right to Object: You can object to our processing of your data based on legitimate interests.
Right to Withdraw Consent: Where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, contact us at privacy@lushme.app. We will respond to your request within 30 days. For KVKK requests, you may also submit your request via registered mail or other methods specified under Turkish data protection legislation.
7. Cookies & Tracking
Lushme uses cookies and similar tracking technologies to provide core functionality, remember your preferences, analyze usage, and improve the service.
You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of the platform.
For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.
You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of the platform.
For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.
8. Data Security
We implement industry-standard technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:
• Encryption of data in transit using TLS/SSL • Encryption of sensitive data at rest • Regular security assessments and penetration testing • Access controls and authentication mechanisms for internal systems • Employee training on data protection and security practices
While we strive to protect your data, no method of transmission over the internet or electronic storage is completely secure. We encourage you to use a strong, unique password and to keep your login credentials confidential.
• Encryption of data in transit using TLS/SSL • Encryption of sensitive data at rest • Regular security assessments and penetration testing • Access controls and authentication mechanisms for internal systems • Employee training on data protection and security practices
While we strive to protect your data, no method of transmission over the internet or electronic storage is completely secure. We encourage you to use a strong, unique password and to keep your login credentials confidential.
9. International Data Transfers
Lushme operates globally, and your data may be transferred to and processed in countries other than your country of residence, including countries outside the European Economic Area (EEA) and Turkey.
When we transfer data internationally, we ensure appropriate safeguards are in place, including:
• Standard Contractual Clauses (SCCs) approved by the European Commission • Adequacy decisions where applicable • Compliance with KVKK cross-border transfer requirements
By using Lushme, you acknowledge that your data may be processed in jurisdictions with different data protection standards. We take all reasonable steps to ensure your data is treated securely and in accordance with this Privacy Policy.
When we transfer data internationally, we ensure appropriate safeguards are in place, including:
• Standard Contractual Clauses (SCCs) approved by the European Commission • Adequacy decisions where applicable • Compliance with KVKK cross-border transfer requirements
By using Lushme, you acknowledge that your data may be processed in jurisdictions with different data protection standards. We take all reasonable steps to ensure your data is treated securely and in accordance with this Privacy Policy.
10. Children's Privacy
Lushme is strictly intended for users who are 18 years of age or older. We do not knowingly collect personal data from anyone under the age of 18.
If we become aware that a user is under 18, we will take immediate steps to deactivate the account and delete all associated personal data. If you believe that someone under 18 is using Lushme, please report it to us at privacy@lushme.app so we can take appropriate action.
If we become aware that a user is under 18, we will take immediate steps to deactivate the account and delete all associated personal data. If you believe that someone under 18 is using Lushme, please report it to us at privacy@lushme.app so we can take appropriate action.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service features.
When we make material changes, we will notify you through the app, via email, or by posting a prominent notice on our platform. We encourage you to review this page periodically.
Your continued use of Lushme after any changes take effect constitutes your acceptance of the updated Privacy Policy.
When we make material changes, we will notify you through the app, via email, or by posting a prominent notice on our platform. We encourage you to review this page periodically.
Your continued use of Lushme after any changes take effect constitutes your acceptance of the updated Privacy Policy.
12. Contact
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: privacy@lushme.app
We aim to respond to all inquiries within 30 days. For KVKK-related requests, the response period is 30 days as specified under Turkish data protection law.
Email: privacy@lushme.app
We aim to respond to all inquiries within 30 days. For KVKK-related requests, the response period is 30 days as specified under Turkish data protection law.
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